Lighting Hire for Launch Event

One of the best and most respected Ferrari dealerships in the UK, Graypaul Nottingham are renowned throughout the UK. Their industry leading showroom, workshops and aftersales facility based on the outskirts of Nottingham have a reputation for high quality and unrivalled service. Suppliers are carefully chosen ensuring the high standards they deliver are matched and replicated throughout the supply chain.

Ferrari promotional events are carefully planned for a select and targeted audience.  It goes without saying AV solutions need to also be of the highest quality and seamlessly integrate in to the showroom environment.

The Event

When the Graypaul Marketing team were looking for a new AV supplier, they contacted NAV and invited us to visit their showroom with a view to supplying lighting and screens for their highly anticipated F8 Tributo reveal. The brief was to supply a package of equipment that was modern and sleek and was befitting of the leading supercar brand. It became clear during the initial discussion previously they had hired from another supplier, outdated tungsten par cans on tall conference style tripod stands. Cosmetically these were not really suited to the environment and power wise also very limited on the amount of lights that could be powered from a 13 amp supply.
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Solution

Our Events Manager proposed a cost effective solution with modern lighting that would show-off the cars to their very best and add a bit of theatre to the reveal; Low energy LED PAR 18 lights, set to a mixture of red and white static light on polished aluminium truss towers, that architecturally suited the showroom. The lighting set-up not only subtly lit the cars, but the truss towers were also uplit, further adding to the visual impact in the event space. We also supplied under car LED lighting. Low profile LED bars were positioned, six under each vehicle. All set to Ferrari red, this added visually to reveal of the cars, both before and after the drapes were removed.

To add further colour around the event space we also supplied 16x rechargable, battery powered wall uplighters set to static red. These unobtrusive lights enhanced the room and being wireless were able to be postioned regardless of the availability of power.

A 65” LED Screen on a matching truss stand was also uplit in red and shrouded in a white truss sock, visually again this matched to high end finish in the adjacent office and was used for displaying brand videos to VIP clients.

Technical Overview

28x LED Par 18 Lights
12x LED Pixel Bars
4x Truss Lighting Towers
16x Battery Upligters
1 65” LED Display Screen
1 Wireless Presentation Remote
1 Truss Monitor Stand
1 White Truss Sock
1 Cabling Package

Feedback

Overall the setup was used for two separate launch events over a two week period. Our Event Technicians were on-hand during the changeover between events, to add additional lighting and assist with re-positioning the under car lights. The client feedback for the two events was very positive and it was noted the lighting was a great improvement on previous event set-ups.

Lighting & Stage Hire

NAV stock a full range of hire lighting. Our lighting hire focuses on great value LED lighting hire for conferences, events, corporate hospitality and product launches. Whether you need a basic twin light light set-up to illuminate your presenter, a full truss flown conference stage lighting rig with moving heads and gobo effects, or simply some discreet architectural spot lighting to bring your event space to life, we can supply the perfect lighting solution for your event. Contact us for more details about  cost effective lighting hire services.

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